Throughout my degree studies, Graphic Design was a huge part of presenting our work. We learned how to use Adobe Illustrator and InDesign to create print-ready pieces that could be used on poster boards as well as onscreen.
I used these skills to create my own branding artwork including everything from flyers and logos to social media headers and icons.
The brand theme is built around warm colours and inspired by 70's boho styles. This very clearly comes across in the choice of retro orange and brown tones combined with floral and celestial imagery. This also aligns with the words "Saffron" and "Skies" creating a strong long-lasting brand image in the customer's mind.
Below is an example of one of our swing tags - designed entirely on Adobe Illustrator.
Throughout my University studies we were encouraged to display our work through graphics and imagery rather than words.
These poster boards show some of my final year projects in graphic form.
